The best strategic plans and/or state-of-the-art technologies are only as good as the people who actually execute them. Long-established research shows that people yearn most powerfully for human connections. More recent scientific studies using mathematics show that an ability to cooperate is the secret of humanity’s success. So, when we help our leaders and teams know how to engage with a broad stakeholder spectrum we give them tools to reach their greatest potential.
Neuroscience research supports that deep relationships with stakeholders are vital to success. Studies show that the combined levels of engagement of your employees and customers have an outsized effect on your performance. Thus, creating and sustaining SRE – multi-directional, emotionally deep, profoundly trusting relationships that unleash people’s greatest potential – is no longer an option but now an imperative to create long-term value and sustain your success.
The questions are do you have a clear strategy for it and how can you create one or improve/strengthen its execution? Not just those in HR or others who by job description “deal with people” (i.e.: marketing, sales, etc) but even those in the bowels of your IT dept need to know how to create and execute an engagement strategy as everyone needs buy-in from their superiors, their peers and their subordinates (i.e.: a deep sense of connection to the others in their workplace ) in order for anything to work.